The Idea of Better World Solution started a long time ago – parallel to running a social-eco business, that was producing and selling natural baby alpaca knitting yarn. Instead of starting Better World Solution, different on and offline projects followed – from Fair Trade, to plastic pollution reduction, fair trade alpaca yarns, a small blog about good ideas, a networking website, that brings craft people together and have fun and learn new crafts. The wide range of experience and interest, together with blogging about good ideas (guteideenblog.org) gives a kind of foundation for Better World Solution – to be able to understand different situations and markets and people.
The professional background is in marketing, communication and PR – with a focus on culture and guerilla communication, which he deepened at University of Pforzheim/Germany and University of Western England, Bristol.
Another period of his life, gave him more life skills that no university could teach – a long dark time filled with inner reflection and self healing. Often seen as a weakness and it was not easy to accept the situation in the first instance – but looking back, this time was really needed, to be able to help even more and have an even better understanding about how to help and understand people – if its those in need or you, as a social business.
But a skill or perhaps character from childhood still prevails today and is kind of the DNA of Better World Solution – the love for people and connecting people. Often communication breaks down or things are not understood properly – if its in personal life or business life – because of a simple missunderstanding or lack of understanding. Or in better words: One needs to step into the shoes of its customer or supporters and think like them. Their needs, their look on things – we are all humans, but we all have different experience that shape our perceptions. If your customers or supporters dont understand your idea – they cant connect with you. As simple as that. Here Better World Solutions will help.
An Example: The Advertising Campaign for Lotto NRW/BW GErmany
An successful expample how looking from the customer perceptive helped to develop an award winning advertising campagin, that, still today, 20 years after creation still has the same features, that make it so successfull. The 6 crosses of Lotto Ad Campaign for Lotto NRW/BW in GErmany.
Below you see a campaign for Toto Lotto in Germany, where Volker worked on the market research side with a colleque. An obvious fact, which was not seen before, was found: Lotto means for people to make 6 crosses every week. These finding, together with the creative genius of the art directors made the campaign so successfull. Market research helped to look from the customers view and communicated that, where people could connect with. The 6 crosses. As a result the campaign was directly understood.
And exactly here is where Better World Solution can help you and your project: We bring your idea or project closer to your customers and supporters – without spending big money – and to look there, where is a block and things are stuck. That can be in sales, in production or in sales and communication. An uneffective Organisation of your storage can come down to a simple lack of communication or missunderstanding between management and employee, who works there.
- As you can see is Better World Solution somewhere between Advertising Agency, Consultancy or Marketing Support, which looks from the Perspective and the Eyse of your customer or supporter or employee. In same cases is BWS perhaps a kind of translator. And mainly for the social, eco and fair trade Sector.
- Antipathy against Injustices as a Engine for Change.
- The essence and dna of Better World Solution is a big aversion against injustices in this world – and that, without judging anyone who is involved in injustice. Why? Because often things are just done how they are done, because they have been done like this for a long time. And because of that routine, it is forgotten, that on the other side sits a human being. And money is not bad per se – it is how its used that makes it „bad“. One can invest in oil-economy or in solar energy. The same 100.000 Dollar are either sustainable or not.
- This deep engraved antipathy against injustice or suppression in this world brought Volker often into hot waters. Perhaps it took so long to start Better World Solution, as this antipathy had to be transformed into sympathy for solutions for a better world. It is absolute waste of energy and money to fight the old – especially in public institutions or spaces only solutions will bring sustainable change. The nice part is, politics will follow, as soon as they see (and can measure) this crazy idea does in fact work and benefit a lot of people.
- Ghandis phrase, which you might now perhaps (be the change you want to see) is a good start – but in the end, it needs creating actively solutions for problems we face.
- „We only change the world by creating a solution for the problem we encounter.“ Nothing else will bring change, but our action we take. If its for our inner world or outer world where we find solutions.
- This inner and outer Process is not always easy. This is where Better World Solution will assist you.
- If you are just thinking about an idea or are in the middle of developing an solution or are already successful but want to take the next step and just want to hear someone from outside what they think about a situation – then write an email.
- There is a little questionaire you can fill out for yourselves. To become clearer about your situation or question or as a preparation for your 15min free talk.
- To download the questionaire, click here:
- to book a free 15min talk, to talk about your situation, click here.